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Like any industry and profession, Translators have their jargon. Terms such as translation, localisation, and transcreation can be confusing. It doesn’t help that they sound quite similar or that their definitions overlap in several ways, but it’s important to know the differences between these language services and the challenges they tackle. Let’s take a look…

Multilingual Search Engine Optimisation (SEO) involves optimising your website and its content so that search engines can identify the languages you’re using and the countries you’re targeting. Incorporating multilingual SEO as part of your localisation strategy is essential to paving the way for global success. Get it right and revenue streams will quickly spread through…

Localising Content for Spanish Markets The iGaming Landscape in Spain and Latin America Setting the Scene in Barcelona– Catalan Castilian Spanish – What It Is and Where to Find It Latin American Spanish –How Is It Different? Where Localisation Comes In The iGaming Landscape in Spain and Latin America There’s a lot of promise for…

Content localisation is a cultural translation that not only means speaking the language of your target audience, but also understanding their unique interests and needs. Brands and businesses alike must connect with consumers, and that means comprehending people’s languages, traditions, customs, and cultures. Localisation involves more than just translating website content, it’s about connecting with…