Land-based casino translation is a smaller market due to most of these casinos operating and focusing on local markets. However others, such as those in Las Vegas, Atlantic City and Macau, understand the importance of appealing to a global audience.
As online gambling began to establish itself as a viable option for those who wish to gamble from the comfort of their homes or mobile devices, land-based casinos began to see a reduction in traffic and profits. To help generate new interest and growth, translating their websites into multiple languages has become imperative. However, this can be done in an unnatural way and instead of creating a friendly environment for non-English speaking guests, they create the opposite.
There is little argument that land-based casinos are able to offer an experience that can’t be matched by online casinos. The luxurious buildings, the beautiful hotel rooms, entertainment and atmosphere, these are the advantages of these casinos and most still find these details appealing. However, as online casinos cater to a broader and broader range of languages, it is imperative for land-based casinos to do the same.
The services that are offered at Translation100 are perfectly suited for land-based operators. We are not only experienced gamblers but have extensive experience in the online gambling sector. We understand the terminology that your customers will expect to be presented with, in a natural way, free from errors or omissions relating to the message being conveyed.
As the landscape of gambling evolves, it is important to take advantage of the opportunity to increase the attractiveness of your business in other countries, and adding multilingual content sets your apart as a gaming destination and entertainment powerhouse. Whether you need a full site translation or only need marketing translation services, our skilled team is the answer. To learn more, please complete the information request form below and someone from our team will contact you to discuss the services we provide.